ВНЕДРЕНИЕ ТЕХНОЛОГИЙ ВИРТУАЛЬНОЙ И ДОПОЛНЕННОЙ РЕАЛЬНОСТИ В МЕДИЦИНУ

Курбанова Камилла Рашидовна1, Новикова Екатерина Сергеевна2
1Российский экономический университет им. Г.В. Плеханова, студент
2Российский экономический университет им. Г.В. Плеханова, кандидат экономических наук, доцент

THE IMPLEMENTATION OF VIRTUAL AND AUGMENTED REALITY TECHNOLOGIES IN MEDICINE INDUSTRY

Kurbanova Kamilla Rashidovna1, Novikova Ekaterina Sergeevna2
1Plekhanov Russian University of Economics, student
2Plekhanov Russian University of Economics, candidate of economic sciences, docent

Abstract
The article discusses the essence and characteristics of augmented and virtual reality technology, as well as the advantages of its use in medicine. The article analyzes the impact of the use of technology on the development of medicine, and examines the effective impact of training medical personnel and the impact of technology implementation on the image and sales of medical centers.

Keywords: augmented reality, digital technologies, healthcare, implementation, innovation, innovative technologies, Management, medicine, virtual reality


Рубрика: 08.00.00 ЭКОНОМИЧЕСКИЕ НАУКИ

Библиографическая ссылка на статью:
Курбанова К.Р., Новикова Е.С. The implementation of virtual and augmented reality technologies in medicine industry // Современные научные исследования и инновации. 2022. № 6 [Электронный ресурс]. URL: https://web.snauka.ru/issues/2022/06/98605 (дата обращения: 28.11.2023).

Introduction

In recent years, innovation has become an integral part of business. Twenty years ago, people did not know what Digital technologies were and what they were needed for, but today it is difficult to imagine that successful companies can do without them. Digital technologies are firmly entrenched in our lives, they change our habits and preferences.

VR and AR technologies are under close attention. Previously, these technologies were associated exclusively with the entertainment industry and computer games, but today it is a valuable tool that successful companies use with obvious zeal.

Increasingly, they began to talk about the possibility of widespread use of VR and AR in medicine. Technologies help in the training of medical personnel, and are also used by physicians for the speedy recovery of patients from various diseases and injuries.

Literature review

The first mention of virtual and augmented reality occurred in the 60s of the XX century, when the first virtual stimulator “Sensorama” was patented, which was invented by Morton Hyling. The device was a bulky device that allowed the user to experience the experience of immersion in virtual reality.[8]

A study by the consulting company IndustryARC talks about the importance of using technology and augmented reality in medicine. The use of 3D effect, which helps to conduct a thorough examination of the affected part and helps doctors to properly plan critical operations. These technologies also cause anxiety disorders, and the technology also helps to overcome the fears that a person has.[9]

Fortune Business Insights research reveals an increase in demand for reality tools in the healthcare industry during the pandemic. Its introduction has helped medical staff understand and study the effects of the new strain. This technology shows the effect of disease on bodies.[7]

Methodology

The object of the research – NYU Langone Medical Center.

The subject of the research – VR and AR technology.

The hypothesis – The implementation of VR and AR technologies to medical centers increase profitability, benefits, competitive advantages and the efficiency of the company.

Primary data was collected through the survey, that was conducted among 20 people from Russia and the USA. The survey consisted of 5 multiple-choice questions.

The following methods were used in the research paper:

  1. Theoretical methods: analysis, abstracting, generalization, comparison, induction.
  2. Empirical methods: study of the information sources, analysis of the received information.
  3. Quantitative research methods: Primary data were collected using a survey among 20 people.

Findings

VR, AR technologies are used in many areas of activity, such as: medicine, computer games, military industry, smartphone applications, cinema and television, retail.

Virtual reality allows people to completely abstract from reality and transfer consciousness to another world, by creating a moving image of another place and imitating sounds, there is a complete immersion in another digital environment. A person loses the feeling of being in the real world.[10]

Augmented reality is a related virtual reality technology, but there are coordinate differences. AR technology complements the real environment, rather than creating a new digital reality, technology creates a symbiosis between non-existent objects and a real place.[10]

In recent years, merged reality has been increasingly mentioned, which is a consequence of combining VR and AR to create an environment where physical and digital objects coexist and interact in real time.

Picture 1. Virtual, augmented and mixed reality. Source: extremetech.com

VR and AR technologies are used in many spheres. The active growth of the use of these technologies has been noticed in medicine. Technologies are used both in physiotherapy and surgery, and for the purpose of speedy recovery after the loss of limbs and psychological trauma. Technologies are also used to train medical personnel in the most complex operations.

According to the Indian research group Markets and Markets, in 2019 the market volume of virtual reality (VR) technologies in medicine amounted to $770.2 million, and by 2023 it should increase to $5 billion. The main drivers should be the spread of VR equipment in the healthcare sector, increasing investments and the need to optimize the cost of services, according to the study Augmented and Virtual Reality in Healthcare market – Global Forecast to 2023.[5]

By 2025, the use of VR and augmented reality (AR) technologies in medicine in terms of volumes ($6.1 billion) should take second place in the overall software market, right after the gaming industry ($11.6 billion), according to analysts of the American Goldman Sachs.

According to Fortune Business Insights research, the global virtual reality (VR) in healthcare market is projected to grow from $1,206.6 million in 2021 to $11,657.8 million in 2028 at a CAGR of 38.3%.

 

Picture 2. VR in Healthcare Market Size, 2017-2028.

Source: Fortune Business Insights Report.

According to forecasts, the largest market share will be occupied by applications for training doctors and medical staff. The second most promising field of application of virtual and augmented reality in terms of the possible degree of effectiveness is surgery. [7]

  

Figure 1. Importance of using modern and innovative clinics for customers.

Source: survey conducted by the author

Primary data were collected in a survey conducted among 20 people from Russia and the United States to better understand the awareness of patients about the use of VR AR in medicine.

For 5 out of 20 respondents it is very important to undergo treatment in a modern clinic, for 8 respondents it is also important, but it is not a decisive factor. 6 participants consider this a good plus for the clinic, but do not pay much attention to it. 1 the respondent does not consider it important to equip the clinic. fortunately, there were no respondents who were completely indifferent to their health.

  

Figure 2. Responders’ awareness of VR technology.

The survey has shown that 55% of respondents heard about VR technology, other 15% of respondents have not heard anything about VR, and 40 percent cannot give an exact answer.

Figure 3. Responders’ preferences of choosing type of clinic.

According to the data from the survey, the majority – 55% of respondents would prefer a clinic with innovative technologies. 15% prefer to abandon the use of innovations in medicine, and for the remaining 30% this choice does not matter much.

Figure 4. Responders’ opinion about VR technologies becoming a decisive factor in choosing a clinic.

The results of the following survey indicate that 40% of respondents believe that the use of VR technologies in medicine can be a decisive factor in choosing a clinic, the other 40% are not sure that these technologies can influence the choice of a clinic. The remaining 20% believe that the presence of VR technologies does not affect the choice of customers in any way.

Thus, it can be concluded that for more than half of the respondents VR technologies in medicine are an important, useful and interesting factor when choosing a clinic, which certainly indicates the importance of the spread of VR technologies in medicine. There were no people who were not interested in it at all, which also indicates the prospects of this direction.

One of the main players in the virtual and augmented reality market is NYU Langone Medical Center. The company is constantly investing in VR and AR developments in medicine and provides educational trainings for young specialists.

The main advantage of VR and AR technologies is the possibility of making mistakes in the simulation of the operation, because if you make an incision in the wrong place, you can try again, which is impossible in real life, that is why Langone Medical Center investing in technologies.[11]

NYU Langone Health is one of the nation’s premier academic medical centers. Medical Center offered online VR training to help busy hospitals and medical facilities as they were being crushed by large numbers of patients during the coronavirus pandemic. The technology helped medical professionals with real-time radio graphical insights, showcasing the impact of the disease on patients’ bodies. In most cases, COVID recovered patients suffer from Post-Intensive Care Syndrome. In such a situation, VR technology helps patients to recover from such syndrome through virtual rehab sessions.  Similarly, owing to the pandemic, the demand for online and interactive learning sessions increased drastically. For instance, the medical students faced challenges for practical sessions, as no available technology could offer face-to-face or clinical conditions such as education.

This would fuel the technology’s implementation in medical learning and training sessions. Virtual simulation-based training option suited best for the medical students during the pandemic. Thus, the onset of coronavirus significantly surged the virtual reality (VR) in healthcare market growth.

According to Medical Center data the number of people wishing to get an education and get a consultation using augmented and virtual reality increased by 80%. The number of mentions in the press and the Internet reached colossal figures. The medical center has become the most popular in America.

Company has several branches throughout the country, but technology is only represented in New York.

Company faced the number of problems:

  • high demand and low supply
  • the medical center did not have time to process requests
  • some doctors refused to use VR and AR technologies
  • lake of finance

Recommendations

NYU Langone Health should set up the logistics and management of the company. It is worth conducting a survey among the doctors of the centers and finding out who is interested in unlocking the potential of VR AR in medicine and conducting a conversation with them. As for the lack of funding, you can turn to the federal budget and ask for funding for the project, but this can take a long time.

Discussion & conclusion

Despite the growing popularity of VR AR technologies, the mass distribution of these technologies will be hindered by some factors.

So far, the price is another deterrent to the widespread use of VR/AR in medicine. (The price of Professional high-resolution equipment is $2500-3500. In addition, immersion in virtual reality causes motion sickness and nausea in some patients or students.

Another problem in the way of widespread use of virtual and augmented reality technologies is the conservatism of doctors.

The above problems are completely solved, but time-consuming.

Although VR/AR technologies are only taking the first steps in healthcare, the availability and variety of devices and software is growing, and it is safe to say that new technologies will be used more vigorously in the training of doctors.

Virtual and augmented reality, which will analyze what is happening, will help simplify the diagnosis and treatment of patients, reducing the likelihood of medical errors.

The virtual reality headsets and other hardware might challenge the technical limitation in the healthcare industry. In certain clinical settings, the system’s size might limit the operation. Similarly, for some healthcare centers, the available resolution and computer specification might act as a limiting factor. Also, as the industry has worked on the paper-based system for a longer period, the adoption of electronic medical records might require certain technical knowledge. This is likely to impact virtual reality (VR) in healthcare market share. However, as per the industry experts, these factors can be handled over a period.

The hypothesis of the article is partly proved, the use of digital technologies will lead to medical center visibility and sales increase, but it takes time and a lot of investment.


References
  1. Fischer, Jan, et al. “Medical Augmented Reality based on Commercial Image Guided Surgery.” EGVE. 2004. Accuvein.com / https://www.accuvein.com/
  2. Getting started with Augmented Reality. https://towardsdatascience.com/getting-started-with-augmented-and- virtual-reality-a51446661c3
  3. Karl Guttag on Technology https://kguttag.com/category/near-eye-augmented-reality/ Reitmayr, Gerhard, et al. “Simultaneous localization and mapping for augmented reality.” 2010 International Symposium on Ubiquitous Virtual Reality. IEEE, 2010.
  4. Dunn, Justin, et al. “Virtual and augmented reality in the treatment of phantom limb pain: a literature review.” NeuroRehabilitation 40.4 (2017): 595-601.
    B. Smith, “An approach to graphs of linear forms (Unpublished work style),
  5. The Global Use of Medicine in 2019 and Outlook to 2023.  https://www.iqvia.com/insights/the-iqvia-institute/reports/the-global-use-of-medicine-in-2019-and-outlook-to-2023
  6. Beidel, Deborah C., et al. “Trauma management therapy with virtual- reality augmented exposure therapy for combat-related PTSD: A randomized controlled trial.” Journal of anxiety disorders (2017).
  7. VR in Healthcare Market Size, 2017-2028. Fortune Business Insights Report. Source:https://www.fortunebusinessinsights.com/industry-reports/virtual-reality-vr-in-healthcare-market-101679
  8. Skrynnikova A. Everything you need to know about VR / AR technologies. – Rusbase. -2017. URL: https://rb.ru/story/vsyo-o-vr-ar/
  9. Augmented Reality & Virtual Reality in Healthcare Market – Forecast (2021 – 2026). [Electronic resource]. – Access mode: https://www.industryarc.com/Report/78/augmented-reality-and-virtual-reality.html
  10. Virtual, augmented and mixed reality. Source: extremetech.com
  11. https://www.stanforddaily.com/2017/05/02/virtual-reality-reveals-the-human-heart-in-three-dimensions/


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