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PROSPECTS FOR THE DEVELOPMENT OF CONTENT MARKETING
Krasnoslobodtseva Anna Evgenyevna1, Lysikova Anastasia Olegovna2
1Togliatti State University, candidate of economic sciences, associate professor "Innovation management and marketing"
2Togliatti State University, student of the Department "Innovation management and marketing"
1Togliatti State University, candidate of economic sciences, associate professor "Innovation management and marketing"
2Togliatti State University, student of the Department "Innovation management and marketing"
Abstract
In the article prospects of development of Internet promotion are considered, in particular, the possibilities of content marketing are analyzed as an effective tool of Internet technologies that allow to significantly increase the number of attracted potential consumers for business representatives using various methods and technologies of online promotion.
Category: 08.00.00 Economics
Article reference:
Prospects for the development of content marketing // Modern scientific researches and innovations. 2017. № 4 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2017/04/80508
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