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MARKETING STRATEGY DEVELOPMENT OF NEW PRODUCTS
Sagan Anastasia Olegovna1, Babanov Vladimir Nikolaevich2
1Russian University of Economics named after G.V. Plekhanov, student of the 2nd course of specialty "Strategies and innovations in marketing"
2Russian University of Economics named after G.V. Plekhanov, doctor of economic sciences, professor
1Russian University of Economics named after G.V. Plekhanov, student of the 2nd course of specialty "Strategies and innovations in marketing"
2Russian University of Economics named after G.V. Plekhanov, doctor of economic sciences, professor
Abstract
The article considers the main issues of marketing strategy of development of new products. Define the concept of a new product, its production method and classification. The place of marketing strategy in the overall strategy of the enterprise, the main stages of marketing strategy development the development of new products.
Category: 08.00.00 Economics
Article reference:
Marketing strategy development of new products // Modern scientific researches and innovations. 2017. № 3 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2017/03/78905
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