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THE SPECIFIC FEATURES OF FORMATION OF HOLDING COMPANIES IN THE MEDIA INDUSTRY
Khan Tatyana Fenuevna
Financial University under the Government of the Russian Federation
Financial University under the Government of the Russian Federation
Abstract
The article considers the problems of formation of holding companies in media industry and the mechanisms of their functioning, defines the role of parent companies in increase of the media holdings` value, which is necessary to ensure economic independence and gaining stable profit in market conditions. The challenges impeding effective functioning of holding structures are analyzed, recommendations for their elimination are suggested.
Keywords: business units, company value, control functions, holding, holding company, horizontal communication within the organization, media industry, mergers and acquisitions, parent company
Category: 08.00.00 Economics
Article reference:
The specific features of formation of holding companies in the media industry // Modern scientific researches and innovations. 2017. № 2 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2017/02/78763
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