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SOME URGENT ISSUES OF DEVELOPMENT AND COMMERCIALIZATION OF BUSINESS PRODUCTS BASED ON AUGMENTED REALITY TECHNOLOGY
Statovskiy Dmitriy Aleksandrovich1, Semenov Mark Romanovich1, Makovich Vyacheslav Aleksandrovich1
1UNC MEDIA
1UNC MEDIA
Abstract
Today, digital technologies offer a variety of solutions aimed on improving of efficiency of communicational processes with end users. The technology of augmented reality deservedly gets one of the first positions in this field.
History of augmented reality technology takes us to the middle of the last century, the strongest impulse of development of this was made by the researchers of Boeing company. They have improved the production process by replacing bulky templates for assembly by the helmet form device that transmits on the lens all necessary information in real-time mode.
This technology of augmented reality is based on the principle of the imposition of virtual information on physical objects and their subsequent broadcast via smartphone camera. Today, a lot of technology application opportunities was founded its in various areas of daily life. However, market players face with barriers in commercialization and broad dissemination of technology of augmented reality.
In this article will be suggested the approach to the development of marketing business products based on augmented reality technology, which, according to the author, will reduce the impact of negative factors on the process of commercialization of the technology and making it more accessible to broad spectrum of consumers.
Category: 05.00.00 Technical sciences
Article reference:
Some urgent issues of development and commercialization of business products based on Augmented Reality technology // Modern scientific researches and innovations. 2017. № 2 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2017/02/78308
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