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THE ROLE OF MARKETING COMMUNICATIONS IN FORMATION OF COMPANIES TRADE POLICY REPUBLIC OF CRIMEA
Ulanovskaya Oksana Nikolaevna
V.I. Vernadsky Crimea Federal University
Institute of economics and management Department of Marketing Assistant, trade and customs affairs
V.I. Vernadsky Crimea Federal University
Institute of economics and management Department of Marketing Assistant, trade and customs affairs
Abstract
This article analyzes the marketing communication policy of the commercial enterprises of the Republic of Crimea. Considered problematic aspects of the companies' activities in the crisis, offered a way out of this situation.
Keywords: marketing, marketing communications, the exhibition business, trade policy
Category: 08.00.00 Economics
Article reference:
The role of marketing communications in formation of companies trade policy Republic of Crimea // Modern scientific researches and innovations. 2017. № 2 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2017/02/78296
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