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METHODS FOR ASSESSING LOYALTY CUSTOMER TRADE COMPANIES
Bulgakova Darya Maksimovna1, Kryukova Anastasia Alexandrovna2
1Povolzhskiy State University of Telecommunications and Informatics, student
2Povolzhskiy State University of Telecommunications and Informatics, Candidate of Economic Sciences, Associate Professor
1Povolzhskiy State University of Telecommunications and Informatics, student
2Povolzhskiy State University of Telecommunications and Informatics, Candidate of Economic Sciences, Associate Professor
Abstract
This article discusses the key concepts of loyalty, as well as the factors that influence its level. The focus is on the study of methods for assessing the loyalty of customers trading companies, identify their strengths and weaknesses.
Keywords: customer loyalty, loyalty, loyalty assessment methods
Category: 08.00.00 Economics
Article reference:
Methods for assessing loyalty customer trade companies // Modern scientific researches and innovations. 2017. № 1 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2017/01/77372
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