Yushkova Ekaterina Ivanovna1, Burmistrova Anna Vladimirovna1
1Bashkir State University, Faculty of Engineering Student Department of Quality Management

This article discusses the concept, the basic features, principles and objectives of guerrilla marketing. Which target audience guerrilla marketing designed. For what it is necessary, that is focused on. What is the main difference from the classical marketing. How to achieve the objectives in the conduct of guerrilla marketing.

Keywords: advertising, budgets, especially, market, marketing, product, profit

Category: 08.00.00 Economics

Article reference:
Guerrilla marketing // Modern scientific researches and innovations. 2017. № 1 [Electronic journal]. URL:

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