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MODERN APPROACHES TO MARKETING INNOVATIVE ACTIVITIES
Sannikova Ekaterina Alekseevna1, Gerasimov Luka Andreevich2
1Togliatti State University, teacher of chair "Organisation Management"
2Togliatti State University, 1st year student of the department "Organisation Management"
1Togliatti State University, teacher of chair "Organisation Management"
2Togliatti State University, 1st year student of the department "Organisation Management"
Abstract
Innovation is not just a term for the emergence of something new. Innovation is a new or significantly improved product (product or service), a new method of doing business, selling, increasing efficiency and productivity. Given this, innovative marketing is becoming a tool for using the latest important ideas in improving the production and sale of goods and services. At the moment, the creation of a competitive strategy to promote the company into the market leaders can not be imagined without attracting the latest innovative ideas and developments in this field.
Category: 08.00.00 Economics
Article reference:
Modern approaches to marketing innovative activities // Modern scientific researches and innovations. 2017. № 4 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2017/04/80946
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