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IMAGE OF THE ORGANIZATION AS A TOOL OF IMPROVING ITS COMPETITIVENESS
Dachaeva Medeia Dzhambulatovna
Peoples' Friendship University of Russia
Peoples' Friendship University of Russia
Abstract
In the conditions of a progressive economy and increasing competition, most companies are faced with the task of creating a quickly memorable positive image different from competitors. In this paper, the author analyzes the theoretical principles of forming the company's image as a mechanism for its competitiveness increase , reveals the concept and role of the company's image, analyzes its structure, and also considers the stages and methods of forming the company's image. The author concludes that the main way to stand out among many identical companies is to form the company's image.
Category: 22.00.00 Sociology
Article reference:
Image of the organization as a tool of improving its competitiveness // Modern scientific researches and innovations. 2017. № 4 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2017/04/80570
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