Sorry, this article is only available in Русский.
Artice view count: Please wait
 |
 |
PEST – ANALYSIS AS THE MAIN ANALYSIS TOOL FACTORS IN THE DISTANT ENVIRONMENT
Spiridonova Elena Vasilievna
Ural State Agricultural University
graduate student
Ural State Agricultural University
graduate student
Abstract
The article discusses the concept of the external environment of the enterprise, and simple tool – PEST – analysis, for analysis of factors in the distant environment, such as political, economic, social and technological. On the example of company shows what factors in the far environment and as they can affect the future activity of the enterprise.
Keywords: analysis of external environment, factors in the far environment, macro environment, method of PEST-analysis, strategic management
Category: 08.00.00 Economics
Article reference:
PEST – analysis as the main analysis tool factors in the distant environment // Modern scientific researches and innovations. 2017. № 3 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2017/03/79940
View this article in Russian
© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.