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ANTI-CRISIS MARKETING
Egorov E.E.1, Bulganina S.V.2, Pavlunina T.A.3, Samtsova I.E.4
1Nizhny Novgorod State Pedagogical University named after Kozma Minin (Mininsky University), Head of the department innovative technology of management, Candidate of Economic Sciences
2Nizhny Novgorod State Pedagogical University named after Kozma Minin (Mininsky University), Candidate of Technical Sciences, associate Professor
3Nizhny Novgorod State Pedagogical University named after Kozma Minin (Mininsky University), student
4Nizhny Novgorod State Pedagogical University named after Kozma Minin (Mininsky University), student
1Nizhny Novgorod State Pedagogical University named after Kozma Minin (Mininsky University), Head of the department innovative technology of management, Candidate of Economic Sciences
2Nizhny Novgorod State Pedagogical University named after Kozma Minin (Mininsky University), Candidate of Technical Sciences, associate Professor
3Nizhny Novgorod State Pedagogical University named after Kozma Minin (Mininsky University), student
4Nizhny Novgorod State Pedagogical University named after Kozma Minin (Mininsky University), student
Abstract
The purpose of anti-crisis marketing is to increase the quality of customer service. To do this, create the most favorable conditions for inter-action with the brand and retain existing customers at the moment. In times of crisis to attract new customers marketing is difficult, yet it has the ability to retain customers and increase their loyalty. This goal is achieved through cooperation with reliable partners and use of modern technologies. For new customers should not expect, but the older it is very important not to lose, so it is necessary to act quickly.
Category: 08.00.00 Economics
Article reference:
Anti-crisis marketing // Modern scientific researches and innovations. 2017. № 3 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2017/03/75187
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