UDC 377


Mochalova Julia Vladimirovna1, Sorokina Olga Andreevna1
1Nizhny Novgorod State Pedagogical University named after Kozma Minin, 3rd year student

The article deals with the essence of the use of marketing in the field of educational institution of higher education services, also analyzes and tools brand-Thing, allowing the university to consol-idate its position in the market and enhance the competitiveness of. Put forward especially pro-motion of educational services and poten al marketing in higher vocational education.

Keywords: competitiveness, educational services, higher education, market promotion, marketing, PR

Category: 13.00.00 Pedagogics

Article reference:
Marketing university educational services // Modern scientific researches and innovations. 2016. № 5 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/05/67649

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