UDC 336.02

FINANCIAL STRATEGY AS A FACTOR IN INCREASING SUSTAINABILITY OF THE ENTERPRISE IN MODERN MARKET CONDITIONS

Belykh Aleksandr Pavlovich
LLC Prodvizheniye
Vladivostok, head of the sales department

Abstract
In article theoretical aspects of an important element of business processes of the enterprise – financial strategy are considered. For confirmation of the importance of studying of the matter in aspiration to increase of overall performance in general by the author has considered the main directions, stages of her formation and methods of determination of efficiency of realization.
For realization of a goal the author has conducted research of activity of the commercial enterprise in a section of level of application of strategic management and as one of elements – financial strategy.
By results of research by the author a number of actions for change of policy of calculations with buyers regarding revision of contractual conditions of terms of payment has been offered.
Has acted as object of research commercial the LLC Impuls enterprises, carrying out the activity in the market food and nonfoods in segments wholesale and retails in the territory of Artyom of Primorsky region.

Category: 08.00.00 Economics

Article reference:
Financial strategy as a factor in increasing sustainability of the enterprise in modern market conditions // Modern scientific researches and innovations. 2016. № 3 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/03/65726

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