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EXPERIENCE IN THE DEVELOPMENT OF THE OFFER OF SERVICES TO STIMULATE SALES OF CONSTRUCTION COMPANY
Kalyagina Olesya Sergeevna1, Penkov Dmitriy Aleksandrovich2, Gorbunov Valeriy Nikolaevich3
1Advertising agency "PR Expert", brand consultant
2Penza state university of architecture and construction, student
3Penza state university of architecture and construction, associate professor, candidate of economics
1Advertising agency "PR Expert", brand consultant
2Penza state university of architecture and construction, student
3Penza state university of architecture and construction, associate professor, candidate of economics
Abstract
The approaches to the development of the commercial offer of services in the company's sales stimulate the example of the interaction of a construction company with advertising and communication agency.
Keywords: communication, competition, construction company, consumer., market, promotion
Category: 08.00.00 Economics
Article reference:
Experience in the development of the offer of services to stimulate sales of construction company // Modern scientific researches and innovations. 2016. № 3 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/03/64998
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