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FEATURES OF THE AUCTION RATES IN THE SYSTEM OF CONTEXTUAL ADVERTISING YANDEX.DIRECT: THE MECHANISM IS VICKREY-CLARK-GROVES
Kovalenko Artoym Evgenievich
Chelyabinsk State University
undergraduate training areas "Management", master program "Human resource Management"
Chelyabinsk State University
undergraduate training areas "Management", master program "Human resource Management"
Abstract
This article deals with the characteristics of English auction type, in the context of the methodology of American economists William Vickrey, E. Clark and T. groves for example a marketing tool contextual advertising Yandex. Direct. The formation history of marketing "contextual advertising" in the evolution of online advertising. The factors influencing the effectiveness of contextual advertising as a marketing tool.
Category: 08.00.00 Economics
Article reference:
Features of the auction rates in the system of contextual advertising Yandex.Direct: the mechanism is Vickrey-Clark-Groves // Modern scientific researches and innovations. 2016. № 12 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/12/76620
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