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THE QUALITY OF BANKING SERVICES: A MODERN VIEW
Berezovskaya Valery Dmitrievna
Volgograd State Technical University
student of the Faculty of Economics and Management
Volgograd State Technical University
student of the Faculty of Economics and Management
Abstract
The article reveals the importance of service quality in the maintenance of the competitive advantages of a modern bank. Paying attention to components of this economic phenomenon, factors mediating its development, quality assessment rating methodology.
Keywords: bank, bank customer, bank product, bank's strategic goal of the bank's competitiveness, banking service, rating of quality of service, the quality of banking services
Category: 08.00.00 Economics
Article reference:
The quality of banking services: a modern view // Modern scientific researches and innovations. 2016. № 12 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/12/75599
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