UDC 339.138

FEATURES OF PR-TECHNOLOGIES IN THE PUBLIC AND MUNICIPAL MANAGEMENT

Bornin Artem Igorevich
Smolensk State University
first year magistracy student department of «Management» profile «Marketing and sales management»

Abstract
This article reveals the essence, goals and objectives of public relations in the sphere of state and municipal administration, given the current level of development of PR-technologies and the situation in the country. The article describes the specifics of the use of PR-technologies in the public and municipal management, identifies marketing differences in the public sphere of commercial marketing and determines the basic directions of PR-activity in this area.

Keywords: marketing, PR-technology, PR-технологии, public and municipal management, the Smolensk Region.


Category: 08.00.00 Economics

Article reference:
Features of PR-technologies in the public and municipal management // Modern scientific researches and innovations. 2016. № 11 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/11/74151

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