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MARKETING OF THE RUSSIAN MILITARY PRODUCTS: ANALYSIS OF EXPERIENCE AND PROMOTION PROSPECT
Semenov Daniil Stanislavovich
North-West Management Institute - a branch of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation
Student II course FGiMU, Saint Petersburg
North-West Management Institute - a branch of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation
Student II course FGiMU, Saint Petersburg
Abstract
The article describes the current position of the Russian military-industrial production in the world market for weapons, analyzed statistics sales volumes in the industry, experience in promotion of products of Russia's military-industrial complex. In the end, the authors work, come to the conclusion the competitiveness of Russian weapons, the presence of factors that stimulate the development of the Russian military-industrial complex, as well as the prospects for Russia's withdrawal at the leading position in this market and the export potential of its products.
Keywords: marketing, military industry, Russian arms export potential, St.-Petersburg
Category: 08.00.00 Economics
Article reference:
Marketing of the Russian military products: analysis of experience and promotion prospect // Modern scientific researches and innovations. 2016. № 11 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/11/74029
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