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STATISTICS OF THE MARKETING
Lyapina Innara Rafailyevna1, Sibirskaya Elena Victorovna2
1Orel State University, doctor of Economics, professor of department of the marketing
2Financial University under the Government of the Russian Federation, doctor of Economics, professor of department of the economic theory
1Orel State University, doctor of Economics, professor of department of the marketing
2Financial University under the Government of the Russian Federation, doctor of Economics, professor of department of the economic theory
Abstract
High dynamism of the external environment forces the entities to address even more to the marketing and to conduct the marketing researches for studying of a market situation, for detection of regularities and tendencies of market development, and also for development of marketing strategies of development. Such researches need tools of statistics of the marketing. In this regard the article is devoted to the study the essences and the main methods of statistics of the marketing.
Category: 08.00.00 Economics
Article reference:
Statistics of the marketing // Modern scientific researches and innovations. 2016. № 10 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/10/72387
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