UDC 339.138

MARKET ANALYSIS OF THE OF LANGUAGE SERVICES OF NIZHNY NOVGOROD

Bulganina Svetlana Viktorovna1, Lebedeva Tatiana Evgenievna2
1Nizhny Novgorod State Pedagogical University named after Kozma Minin (Mininsky University), Candidate of Technical Sciences, associate Professor
2Nizhny Novgorod State Pedagogical University named after Kozma Minin (Mininsky University), Candidate of Pedagogical Sciences, associate Professor

Abstract
In the article the language services market monitoring in Nizhny Novgorod, assess the selection criteria of language schools in the three target groups: high school students, students and teachers. The article discusses in detail the results: the purpose of visiting language schools, the most popular language, the preferred form of organization of teaching, the optimal amount of the group; quality of content on the site. The results of the analysis of language schools selection criteria allow to assess the current situation and determine the direction of development of language services market.

Keywords: consumers., language schools, language services, market, marketing research


Category: 08.00.00 Economics

Article reference:
Market analysis of the of language services of Nizhny Novgorod // Modern scientific researches and innovations. 2016. № 10 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/10/72345

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