Dolzhenkova Anna Vladimirovna
Bashkir state university
student of the faculty of philosophy and sociology

This article analyzes the background music promotional videos. The goal - to show how powerful suggester is music in advertising. There are three main effects music effects (infection, suggestion, hedonistic emotion) and discusses their role in specific videos.

Keywords: hedonistic emotions student of faculty of philosophy and sociology, infection of the effects of suggestion, musical suggestion (impact)

Category: 19.00.00 Psychology

Article reference:
The suggestive power of music in advertising // Modern scientific researches and innovations. 2016. № 7 [Electronic journal]. URL:

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