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ETHICAL PRINCIPLES PR
Nizovtseva Natalya Fedorovna1, Vvеdеnskaya Marina Viktorovna2
1Russian Presidential Academy of National Economy and Public Administration, Associate Professor of the Department of public relations management
2Russian Presidential Academy of National Economy and Public Administration, Ph.D., Department of Publiс Relations
1Russian Presidential Academy of National Economy and Public Administration, Associate Professor of the Department of public relations management
2Russian Presidential Academy of National Economy and Public Administration, Ph.D., Department of Publiс Relations
Abstract
The relevance of the work identified the need to accumulate the basic principles of PR, in order to use their implementation as a means of achieving effective results in public relations activities. Principles of PR in a variety of areas are similar in many respects, but different goals often. Depending on the scope of PR has certain specifics: business; in public administration; professional associations; non-profit organizations; in the field of education; in politics; in sports and entertainment. Overall PR functions in all areas of society, as they reflect the principles unimportant human aspirations: "to be open and understandable for a broad cooperation in an atmosphere of mutual goodwill."
Keywords: PR-кампания
Category: 08.00.00 Economics
Article reference:
Ethical principles PR // Modern scientific researches and innovations. 2016. № 4 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/04/66199
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