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ORGANIZATION OF THE DEPARTMENT OF PUBLIC RELATIONS AT THE INDUSTRIAL ENTERPRISES
Vvedenskaya Marina Viktorovna
Russian Presidential Academy of National Economy and Public Administration
Ph.D., Head of the Marketing Institute of branch management, Associate Professor, Department of Advertising and Public Relations
Russian Presidential Academy of National Economy and Public Administration
Ph.D., Head of the Marketing Institute of branch management, Associate Professor, Department of Advertising and Public Relations
Abstract
Quite a wide range of types of PR-activities that accompanied the work of industrial enterprises, rooted in the history and livelihood caused by the objective processes of economic development of society. It follows that any industrial company operating in a market economy, ever has a choice to isolate the structure of its management of public relations department, delineating it from similar types of work, such as marketing, human resources, advertising and more. This selection is reflected in the formation of a separate structural unit in the company's management system.
Category: 08.00.00 Economics
Article reference:
Organization of the Department of Public Relations at the industrial enterprises // Modern scientific researches and innovations. 2016. № 4 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/04/64673
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