UDC 339.378

ASSESSMENT OF USE OF ADVERTIZING MEDIA IN INCREASE OF EFFICIENCY OF TRADE ORGANIZATIONS

Magomedov Gabibula Dzharullayevich1, Kakhrimanova Diana Gabibulayevna2, Magomedova Naida Gabibulayevna3
1Plekhanov Russian University of Economics, Candidate of Economic Sciences, professor
2Financial University under the Government of Russia, Candidate of Economic Sciences, associate professor
3Institute of Economics and Entrepreneurship, Senior Lecturer

Abstract
Advertizing, being means of marketing communications, adjoins to consumers every day, beginning from advertizing broadcasts on television, radio before advertizing on transport and on the Internet. Actually any organization occupied with business is interested in advertizing of the production by means of which feedback with the market and the consumer is kept that allows to control advance of goods and to introduce certain amendments.

Keywords: advertizing, advertizing in the Internet, advertizing in trade, own trademarks, retail trade, stimulation of sales, trade


Category: 08.00.00 Economics

Article reference:
Assessment of use of advertizing media in increase of efficiency of trade organizations // Modern scientific researches and innovations. 2016. № 2 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/02/64536

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