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ADVERTISING AS A FACTOR IN THE SUCCESS OF THE PRODUCT IN THE MARKET
Samigullina Aigul Fidusovna1, Nazarova Daria Dmitrievna2, Khayrutdenova Diana Rafilevna3
1Bashkir State University, PhD in Economic Science, Assistant Professor of the Commerce and Enterprise Department
2Bashkir State University, direction of «Documentation and archival science», second-year student
3Bashkir State University, direction of «Documentation and archival science», second-year student
1Bashkir State University, PhD in Economic Science, Assistant Professor of the Commerce and Enterprise Department
2Bashkir State University, direction of «Documentation and archival science», second-year student
3Bashkir State University, direction of «Documentation and archival science», second-year student
Abstract
This article describes the essence of the notion of advertising, its types, functions and stages of creation, as well as a brief description and analysis of several successful Russian and foreign promotional videos. Findings of the impact of advertising on the recognition and popularity of product among goods of the competition firms were made.
Category: 08.00.00 Economics
Article reference:
Advertising as a factor in the success of the product in the market // Modern scientific researches and innovations. 2016. № 1 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/01/62649
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