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INFLUENCE OF LOYALTY OF STAFF OF TRADE ENTERPRISE ON ITS IMAGE
Shesternina Olga Ivanovna
Institution of Higher Professional Education Penza State University of Architecture and Construction
Ph.D., associate professor in the Department of Management
Institution of Higher Professional Education Penza State University of Architecture and Construction
Ph.D., associate professor in the Department of Management
Abstract
The article presents the results of analysis of the degree of influence employee loyalty «BIT Based Business» on the image of this trading company. The analysis included several areas, including relations in the team and with the management, understanding of the purpose of commercial enterprise and their achievements, the level of transparency of information management, the ratio of employees to their organization, the analysis of the factors influencing the assessment of loyalty and job satisfaction.
Keywords: commercial enterprise, customer image, loyalty, satisfaction
Category: 08.00.00 Economics
Article reference:
Influence of loyalty of staff of trade enterprise on its image // Modern scientific researches and innovations. 2015. № 6. P. 3 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/06/54534
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