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MARKETING RESEARCH OF LIFE OF TRAVEL AGENCIES IN TIMES OF CRISIS
Lebedeva Tatiana Evgenievna1, Mozgaleva Maria Alekseeva2
1Minin Nizhny Novgorod State Pedagogical University, PhD in Pedagogical Science, Assistant Professor of the Innovation Management Department
2Minin Nizhny Novgorod State Pedagogical University, 5th year student of the Faculty of Management and Social and technical services
1Minin Nizhny Novgorod State Pedagogical University, PhD in Pedagogical Science, Assistant Professor of the Innovation Management Department
2Minin Nizhny Novgorod State Pedagogical University, 5th year student of the Faculty of Management and Social and technical services
Abstract
This article analyzes the results of market research activities of tourist companies in the conditions of permanent crisis. As a consequence of the crisis of the tourist market in 2014 in Nizhny Novgorod ceased to exist about 15% of the tourist organizations of different ownership forms, so the authors of this issue was not chosen by chance.
The study suggests that the main task of travel agencies - ready for any possible changes in the market, finding reliable companies among travel monopolies or that direction.
Category: 08.00.00 Economics
Article reference:
Marketing research of life of travel agencies in times of crisis // Modern scientific researches and innovations. 2015. № 5. P. 3 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/05/53096
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