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CHARACTERISTICS OF CONSUMERS’S LOYALTY TOWARDS PARTICULAR TRADE BRAND OF GOODS
Saprykina Anna Pavlovna
Far East Federal University
master degree student
Far East Federal University
master degree student
Abstract
The given article is devoted to review of the basic characteristics of consumer loyalty towards goods of definite trade brands. Considered the different meanings of the consumer loyalty idea. Presented the signs of consumer loyalty towards the definite brand good. Analyzed the importance of consumer loyalty for modern enterprises.
Keywords: business, competition, Consumer loyalty, customer (buyer), goods, organization, sale (selling), service, trade brand.
Category: 08.00.00 Economics
Article reference:
Characteristics of consumers's loyalty towards particular trade brand of goods // Modern scientific researches and innovations. 2015. № 3. P. 3 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/03/48424
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