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DISCOURSIVE CHARACTERISTICS OF COLOUR TERMS IN MODERN JOURNALISTIC TEXT (BASED ON AMERICAN PRESS)
Gunaryova Yekaterina Sergeevna
Moscow City Teacher Training University
Institute of Foreign languages Department of English Linguistics student
Moscow City Teacher Training University
Institute of Foreign languages Department of English Linguistics student
Abstract
The article investigates the modern tendencies in the usage of colour terms in popular American newspapers, their connotations and unique additional meanings. The major aim of the work is to illustrate discursive characteristics of the basic colour terms by examples from newspapers’ articles, taken from four thematic sections: sports, politics, business and arts.
Keywords: colour terms, discourse, discoursive characteristics, mass media, publicistic texts
Category: 10.00.00 Philology
Article reference:
Discoursive characteristics of colour terms in modern journalistic text (based on American press) // Modern scientific researches and innovations. 2015. № 12 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/12/61591
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