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OVERVIEW OF CONCEPTUAL STUDY MODELS OF RETAIL STORE CUSTOMER LOYALTY
Burkova Yulia Aleksandrovna
Saint Petersburg State University of Economics
student of master program “Marketing”
Saint Petersburg State University of Economics
student of master program “Marketing”
Abstract
This article reviews conceptual study models of retail store customer loyalty. There are three different model studies: a model based on consumer perceived value; a model of customer loyalty based on psychographic, geographic and socio-economic characteristics; the model is based on the devotion, the comparative advantages and costs of switching.
Keywords: consumer perceived value, customer loyalty, retail consumer, study loyalty model
Category: 08.00.00 Economics
Article reference:
Overview of conceptual study models of retail store customer loyalty // Modern scientific researches and innovations. 2015. № 12 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/12/61410
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