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FORMATION OF THE RANGE OF TRADE ORGANIZATIONS ON THE BASIS OF COMMODITY BRANDS
Mukhina Maria Mikhailovna1, Nikishin Alexander Fedorovich2
1Plekhanov Russian University of Economics, student
2Plekhanov Russian University of Economics, Associate Professor
1Plekhanov Russian University of Economics, student
2Plekhanov Russian University of Economics, Associate Professor
Abstract
The range of goods realized by trade organization has strong impact on its competitiveness. In this regard the brand under which the goods are realized, has strong impact on a consumer choice. Thus, existence in the range of trade organization of the goods realized under known brands conducts to increase of its appeal, and, respectively, to increase of competitiveness of the commodity offer. In article various ways of management of brands in assortment of trade organizations are considered.
Keywords: behavior of buyers, commodity brand, image of goods, range, retail trade, stimulation of sales, trade organizations, trademark
Category: 08.00.00 Economics
Article reference:
Formation of the range of trade organizations on the basis of commodity brands // Modern scientific researches and innovations. 2015. № 12 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/12/61026
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