Oboturova Olga Vladimirovna1, Sergienko Elena Sergeevna2
1Southern Federal University, 4th year student of the faculty of management
2Southern Federal University, PhD in Economic Sciences, Aassociate Professor, Department of marketing and communications in business

The article reveals the essence, are the components and types of marketing communications that indicated trends in today's market. In the article the model of rational integration of communication tools, based on the establishment of common goals of the business and future of communication. At the next stage the company defines the necessary marketing tools which you can use with minimal cost to reach a goal. The third stage involves integrating the selected marketing tools, including a basic set of elements and additional technology. As a result, a complex of integrated marketing communications is directed to a specific target audience.

Category: 08.00.00 Economics

Article reference:
Justification rational use of marketing communication tools // Modern scientific researches and innovations. 2015. № 12 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/12/60818

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