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THE ESSENCE OF THE POSITIONING PROCESS AND ITS IMPLEMENTATION IN TODAY’S MARKET
Sergienko Elena Sergeevna1, Kovaleva Irina Vitalyevna2
1Southern Federal University, PhD in Economic Sciences, Aassociate Professor, Department of marketing and communications in business
2Southern Federal University, Student of the faculty of management
1Southern Federal University, PhD in Economic Sciences, Aassociate Professor, Department of marketing and communications in business
2Southern Federal University, Student of the faculty of management
Abstract
The article is devoted to the study and analysis of theoretical views on the nature of the concept of positioning, highlighting the main features, determining the importance of the positioning process in the formation of the overall marketing strategy of the company. In today's market the winners are those who sets the strategic goals and competes with the use of theoretically justified from a scientific point of view of technologies, methods and techniques.
Keywords: competition, current market, development, growth, positioning, strategy
Category: 08.00.00 Economics
Article reference:
The essence of the positioning process and its implementation in today's market // Modern scientific researches and innovations. 2015. № 11 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/11/60225
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