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COMBINATORIAL MARKETING
Yamilov Ramil Mogatovich
Sarapul Polytechnic Institute (branch) of Federal STATE budgetary educational institution of higher professional education of the Izhevsk state technical University of a name of M. T. Kalashnikov
Candidate of economic Sciences, associate Professor of the Department of Economic Sciences and Humanities"
Sarapul Polytechnic Institute (branch) of Federal STATE budgetary educational institution of higher professional education of the Izhevsk state technical University of a name of M. T. Kalashnikov
Candidate of economic Sciences, associate Professor of the Department of Economic Sciences and Humanities"
Abstract
The concept SPOD-world. The concept of deficit factors. Proposed the concept of VUCA-SPOD policies and strategies. Critically considered lateral management. The concept of combinatorial management. The algorithm of combinatorial marketing.
Keywords: alignment, capacity factor, consumer., Economics of overcrowding, entity, factor, factor deficiency, lateral marketing, limit consumption combinatorial marketing, search strategy combinatorial strategy, SPOD, SPOD-world, SPOD-мир, SPOD-стратегия, value, VUCA strategy, VUCA-world is, VUCA-мир, VUCA-стратегия
Category: 08.00.00 Economics
Article reference:
Combinatorial marketing // Modern scientific researches and innovations. 2015. № 11 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/11/58921
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