Sorry, this article is only available in Русский.
MARKETING INSTRUMENTS OF INCREASE OF COMPETITIVENESS OF ENTERPRISES OF AGROINDUSTRIAL COMPLEX
Mityay Oksana Vasilievna
Pavlo Tychyna Uman State Pedagogical University
candidate of economic sciences, associate professor of the chair «Economic theory, commercial and labor law»
Pavlo Tychyna Uman State Pedagogical University
candidate of economic sciences, associate professor of the chair «Economic theory, commercial and labor law»
Abstract
The marketing instruments of increase of competitiveness of enterprises of agroindustrial complex are investigational in the article. Actuality of introduction of agromarketing that allows to the agricultural enterprises to perfect productively is considered - sale activity. Research essence and requirements to agromarketing, his progress trends in modern terms for domestic enterprises. A agromarketing role is investigational in the increase of competitiveness of agricultural produce.
Keywords: agroindustrial complex, agromarketing, competitiveness of enterprises, marketing instruments
Category: 06.00.00 Agriculture
Article reference:
Marketing instruments of increase of competitiveness of enterprises of agroindustrial complex // Modern scientific researches and innovations. 2015. № 8. P. 1 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/08/57325
View this article in Russian
© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.
Contact author (comments/reviews)
Write comment
You must authorise to write a comment.
Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться: