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QUALITY OF SERVICE AS FACTOR OF INCREASE IN EFFICIENCY OF ECONOMIC ACTIVITY OF TRADE ORGANIZATIONS
Timyasheva Ekaterina Tikhonovna1, Maslova Alexandra Evgenievna2, Nikishin Alexander Fedorovich3
1Plekhanov Russian University of Economics, student
2Plekhanov Russian University of Economics, student
3Plekhanov Russian University of Economics, Associate Professor
1Plekhanov Russian University of Economics, student
2Plekhanov Russian University of Economics, student
3Plekhanov Russian University of Economics, Associate Professor
Abstract
Efficiency of economic activity of trade organizations in many respects is defined by number of buyers. In this regard it is necessary to use various methods as attraction, and deduction of clients one of which is improvement of quality of trade service. In article technical and psychological characteristics on quality of trade service, influence of stimulants of sales and additional services are considered. The separate attention is paid to service improvement of quality on delivery of goods in electronic trading.
Keywords: behavior of buyers, efficiency of trade, electronic trading, involvement of buyers, loyalty of clients, quality of trade service, retail trade, stimulation of sales
Category: 08.00.00 Economics
Article reference:
Quality of service as factor of increase in efficiency of economic activity of trade organizations // Modern scientific researches and innovations. 2015. № 7. P. 4 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/07/56810
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