UDC 33


Chashlenkova Anastasia Mikhailovna
Moscow State University of Economics, Statistics and Informatics

The paper contemplates specifications of one of the perspective instruments of marketing communications - it is video marketing. Basing upon the undertaken study the author deduces that video marketing is an effective way of to enhance the competitiveness of companies on market of goods and services, the topics of multifaceted nature.

Keywords: consumers., marketing, marketing communications, promotion, traffic, video content, video marketing

Category: 08.00.00 Economics

Article reference:
Modern trends in online video distribution // Modern scientific researches and innovations. 2015. № 7. P. 3 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/07/56527

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