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IMPROVING THE COMPETITIVENESS OF THE RESTAURANT BY THE PRINCIPLES OF MARKETING

Kruglova Anna Yurievna
Plekhanov Russian University of Economics
Student of Faculty of Business

Abstract
In modern conditions, for each catering is especially important to assess properly the market situation to offer an effective means of competition, which, on the one hand, would meet the current market situation in Russia and the tendencies of its development, on the other hand - the features of a restaurant business. The experience of recent years suggests that not all russian enterprises are ready for a competitive struggle.

Keywords: catering, competitiveness, marketing, principles of marketing, restaurant, restaurant business


Category: 08.00.00 Economics

Article reference:
Improving the competitiveness of the restaurant by the principles of marketing // Modern scientific researches and innovations. 2015. № 6. P. 3 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/06/55103

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