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STAGES AND TOOLS FOR CUSTOMER-ORIENTED APPROACH IMPLEMENTATION IN ECONOMIC ENTITY MANAGEMENT
Gavrikova Nadezhda Aleksandrovna1, Sukhoparov Denis Mikhaylovich1
1FGBOU VPO «National research Tomsk polytechnical university», Management Department, Institute of Humanities, Social Sciences and Technologies
1FGBOU VPO «National research Tomsk polytechnical university», Management Department, Institute of Humanities, Social Sciences and Technologies
Abstract
The article describes client-oriented approach implementation stages, which enables to manage customer loyalty, customers interaction and provides customer-oriented in processes. Client-oriented approach implementation stages contains advisable management tools.
Category: 08.00.00 Economics
Article reference:
Stages and tools for customer-oriented approach implementation in economic entity management // Modern scientific researches and innovations. 2015. № 6. P. 3 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/06/54275
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