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MARKETING OF EDUCATIONAL SERVICES AS A FACTOR IN IMPROVING THE QUALITY OF EDUCATION AND REDUCE THE RISK OF NON-COMPETITIVENESS OF THE UNIVERSITY
Fursikov Svetlana Nikolaevna
Vologda State University
Vologda State University
Abstract
Abstract: The higher education system is a national institution in any state in determining the level of development of the nation, its economy, culture, politics, etc. The high level of education in Russia - one of the few factors that allows Russia to be among the leading countries in the world. Currently undergoing radical reform in the Russian education system, related to the integration of the Russian education in the global education process, need to improve the quality of education and the quality of training, increasing competition in the education market, the transition of the Russian economy on an innovative path of development.
In these conditions, the risks of non-competitiveness of educational organizations, heads of educational institutions responsible for the decisions taken.
The article raises an important issue need for marketing educational services as a factor in improving the quality of education and reduce the risk of non-competitiveness of the university. The trends in the development of modern higher education, components of the marketing mix in the area of education, the necessity of application of marketing monitoring the quality of education, serious work on positive image of the university.
Marketing of educational services is the philosophy of the subjects of a civilized market.
Category: 08.00.00 Economics
Article reference:
Marketing of educational services as a factor in improving the quality of education and reduce the risk of non-competitiveness of the university // Modern scientific researches and innovations. 2015. № 6. P. 4 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/06/53339
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