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CRM-SYSTEM AS A MEANS OF AUTOMATING CUSTOMER INTERACTIONS
Morozov Evgeny Mikhailovich
Financial University under the Government of the Russian Federation
Financial University under the Government of the Russian Federation
Abstract
This article reviewed the basics of CRM systems, its main advantages and disadvantages. Overview allows you to show that firms where source of income is a client, needs CRM-system, which allow to create a system of sales management.
Keywords: CRM, CRM-system, CRM-система, customer relations, Customer Relationship Management, customer service, customers, relationship management, sales, the concept of CRM, the history of CRM
Category: 08.00.00 Economics
Article reference:
CRM-system as a means of automating customer interactions // Modern scientific researches and innovations. 2015. № 3. P. 3 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/03/49404
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