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METHODOLOGY MARKETING-CONSTRAINS LIFECYCLE OF INNOVATION
Krasnova Natalya Alexandrovna
Nizhny Novgorod Institute of Management and Business
Nizhny Novgorod Institute of Management and Business
Abstract
The article describes the main approaches to understanding the product life cycle, including product innovation. Shows the author's classification of innovation, the concept of the life cycle of product innovation, reveals the concept of limits. The methodology of marketing restrictive lifecycle management product innovation
Category: 08.00.00 Economics
Article reference:
Methodology marketing-constrains lifecycle of innovation // Modern scientific researches and innovations. 2015. № 1. P. 2 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/01/46142
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