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DEMAND FACTORS IN THE SMARTPHONE MARKET, STRATEGIES FOR VALUE CREATION. THE ANALYSIS ON THE EXAMPLE OF COMPETITION BETWEEN APPLE AND SAMSUNG
Antasyuk Vladimir Igorevich
Far Eastern Federal University
master student
Far Eastern Federal University
master student
Abstract
The demand factors in the smartphine market are reviewed and identified. The analyses based on the competition fbetween the Apple and Samsumg in this segment of the market.Basic principles of the value creation strategy of Apple and Samsung are defined.
Keywords: advertising, consume, demand, market, price, quality, supply, utility
Category: 08.00.00 Economics
Article reference:
Demand factors in the smartphone market, strategies for value creation. The analysis on the example of competition between Apple and Samsung // Modern scientific researches and innovations. 2015. № 1. P. 2 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/01/45347
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