OPPORTUNITIES AND PROSPECTS FOR THE USE OF SOCIAL NETWORKS TO PROMOTE PRODUCTS AND SERVICES

Sinitsyn Mikhail Alekseevich¹, Gorbunov Valeriy Nikolaevich²
¹Penza state university of architecture and construction, student
²Penza state university of architecture and construction, candidate of economics, associate professor of the Department «Economics, organization and management of production»

Abstract
This article describes the possibilities of using social media to increase and retain customer base. Justified promising areas of marketing interaction with an electronic society through active use of intra-information systems that continue to socialize and provide successful communication of the organization.

Keywords: communication, Internet, organization, promotion, social networking

Category: 08.00.00 Economics

Article reference:
Opportunities and prospects for the use of social networks to promote products and services // Modern scientific researches and innovations. 2015. № 1. P. 2 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/01/44888