INSTITUTIONAL CHARACTERISTICS OF THE ORGANIZATIONAL STRUCTURE OF THE MEDIA INDUSTRY
Morozova Elena Yakovlevna
St Petersburg humanitarian University of trade unions
associate Professor of the Department of Economics and management
AbstractIn this article the theoretical bases of the system and interrelations of elements of the media industry. Disclosed legislative and market regulators of enterprises on the market of marketing communicationsKeywords: advertising, economics, marketing, marketing communications, organization of economic relations, public relations
Category: 08.00.00 Economics
Article reference:
Institutional characteristics of the organizational structure of the media industry // Modern scientific researches and innovations. 2014. № 4. P. 1 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2014/04/31358
View this article in Russian
Sorry, this article is only available in Русский.
Artice view count:
Please waitAll articles of author «Шлафман Александр Изевич»