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INSTITUTIONAL CHARACTERISTICS OF THE ORGANIZATIONAL STRUCTURE OF THE MEDIA INDUSTRY
Morozova Elena Yakovlevna
St Petersburg humanitarian University of trade unions
associate Professor of the Department of Economics and management
St Petersburg humanitarian University of trade unions
associate Professor of the Department of Economics and management
Abstract
In this article the theoretical bases of the system and interrelations of elements of the media industry. Disclosed legislative and market regulators of enterprises on the market of marketing communications
Keywords: advertising, economics, marketing, marketing communications, organization of economic relations, public relations
Category: 08.00.00 Economics
Article reference:
Institutional characteristics of the organizational structure of the media industry // Modern scientific researches and innovations. 2014. № 4. P. 1 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2014/04/31358
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