UDC 339.138 (378.1)

FEATURES OF MARKETING COMMUNICATIONS ON THE MARKET OF EDUCATIONAL SERVICES

Reznik Galina Aleksandrovna1, Maksimova Natalia Sergeevna2
1Penza State University Architecture and Construction, head of the Department "Marketing and economic theory", doctor of economic Sciences, Professor
2Penza State University Architecture and Construction, 4th year student

Abstract
The article presents the use of marketing communications in the labor market and the market of educational services. Basic applications of marketing communications and their role in these types of market, and also presents data on the use of marketing communications for example, Penza state University of architecture and construction.

Keywords: advertising educational institutions, educational services, marketing communications, PR, preparation of reports, purpose of communication


Category: 13.00.00 Pedagogics

Article reference:
Features of marketing communications on the market of educational services // Modern scientific researches and innovations. 2014. № 12. P. 3 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2014/12/42012

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