UDC 378.14; 339.13

USE OF ACTIVE METHODS OF TRAINING IN MARKETING WHEN TRAINING BACHELORS OF MANAGEMENT

Bulganina Svetlana Victorovna
Minin Nizhny Novgorod State Pedagogical University
candidate of Technical Sciences, associate Professor of the Department of innovative technologies of management

Abstract
In article questions of use of active methods of training of bachelors of management are considered. The technique of carrying out practical class in discipline «Marketing» is presented: the example of realization of a method «Focus group» with students is shown.

Category: 13.00.00 Pedagogics

Article reference:
Use of active methods of training in marketing when training bachelors of management // Modern scientific researches and innovations. 2014. № 12. P. 3 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2014/12/41359

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