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PROBLEMS PROSPECTS OF DEVELOPMENT OF PLASTIC CARDS MARKET IN RUSSIA
Zhukova Valeriya Vladimirovna1, Konvisarova Elena Victorovna2
1JSC Commercial bank “Primorye”, specialist of cardholders support department
2Vladivostok State University of Economics and Service, candidate of economic sciences, associate professor, professor of academic department of International Business and Finance
1JSC Commercial bank “Primorye”, specialist of cardholders support department
2Vladivostok State University of Economics and Service, candidate of economic sciences, associate professor, professor of academic department of International Business and Finance
Abstract
This article discusses the benefits of using plastic cards, card products development programs in Russian banks. By analyzing the problems of development of the Russian plastic cards market, offered the variants to solve them by promoting cards as a payment instrument with the help of marketing policy, expanding the number of bonus programs focused on the interests of different target audiences, provide greater accessibility for merchant acquiring services to small businesses enterprise, and to stimulate cardhoilers through monthly accrual percents to the card for the future development of this market.
Keywords: commercial bank, customer, financial instruments, market of plastic cards, money, plastic cards
Category: 08.00.00 Economics
Article reference:
Problems prospects of development of plastic cards market in Russia // Modern scientific researches and innovations. 2014. № 11. P. 2 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2014/11/40327
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