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ANALYSIS OF MARKETING ACTIVITIES IN THE ASSESSMENT OF THE COMPETITIVENESS OF SERVICE ORGANIZATIONS IN THE REGIONAL MARKET
Smirnov Vladimir Petrovich1, Gorbatenko Alexey Vladimirovich2
1Far Eastern Federal University, Department of Management, Candidate of Economic Sciences, Associate Professor
2Far Eastern Federal University, student
1Far Eastern Federal University, Department of Management, Candidate of Economic Sciences, Associate Professor
2Far Eastern Federal University, student
Abstract
The article shows the results of a study of marketing activities in the assessment of the competitiveness of a service organization. As the directions of marketing mobile operator in the market of Primorye Territory allocated pricing policy, product policy, distribution policy and promotion policy.
Category: 08.00.00 Economics
Article reference:
Analysis of marketing activities in the assessment of the competitiveness of service organizations in the regional market // Modern scientific researches and innovations. 2014. № 9. P. 1 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2014/09/38385
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